PVLF 2025

Taylor Swift's 'Eras Tour Book' Sells 800,000 Copies in First Week

Taylor Swift's 'Eras Tour Book' sells 800,000+ copies in its first week, becoming 2024's largest book launch. Exclusive Target release.
on Dec 06, 2024

The 'Eras Tour Book' by Taylor Swift topped sales last week, marking the largest opening of 2024, as reported by the Associated Press.

According to Circana, the book sold a total of 814,000 copies during the Thanksgiving holiday weekend.

Circana, which monitors sales and consumer insights for 85 percent of the print market, verified these figures since the book was launched as a Black Friday special exclusively at Target.

Even with the omission of major retailers like Amazon and facing backlash online over typos in the $39.99 hardcover edition, Swift's followers drove the book's success.

No comments were provided by representatives from Target or Swift regarding the complaints.

Circana's data does not include audio or e-book sales but emphasizes how exceptional such a strong opening is.

The only nonfiction title to surpass 'Eras' in its debut week is Barack Obama’s 'A Promised Land', which sold 816,000 copies in 2020 across various outlets.

Swift's unique release tactics have previously proven to be successful.

For her 2023 'Eras' concert film, she opted to skip traditional Hollywood studios and instead worked directly with US cinema chains AMC and Cinemark Theatres.

The film grossed over $200 million, making it the highest-grossing concert film of all time.

The 'Eras Tour Book' is just one example of Swift's impact on the publishing sector.

The artist has inspired a variety of works, including biographies, romance novels, coloring books, and even cocktail recipe collections such as Shake It Up.

Another bestseller of 2024 is Wendy Loggia’s 'Taylor Swift: A Little Golden Book Biography', created in the style of classic 'Little Golden' books like 'The Three Bears'.

Swift's talent for turning unconventional releases into blockbuster hits underscores her influence.

Whether in music, film, or publishing, her innovative approaches continuously reshape the entertainment industry while enchanting fans globally.