PVLF 2023 I Importance of Data in School and Children's Book Publishing, Powered by Nielsen BookData

In conversation with Vikram Mathur, publishing professionals - Himanshu Giri, Monica Malhotra Kandhari, Avinash Agarwal, and Andre Breedt presented their views on the subject "Importance of Data in School and Children's Book Publishing" at the physical event of the PVLF 2023. 

The speakers highlighted the role of publishers in the Indian Children's book market. They elucidated that the internet has democratized the flow of information and distribution channels and is the driving force behind the accessibility of content. 

Moreover, the speakers highlighted how the increasing competitiveness and data availability have led to Test Prep books appearing in the best-selling charts. 
 

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