PVLF 2025

Interview with Namrata Sharma, Founder of Keemiya Creatives

Explore an insightful interview with Namrata Sharma, Founder of Keemiya Creatives, delving into her expertise in publishing and literary consultancy.
on Apr 29, 2024

Namrata is the editor of Kitaab, a South Asian literary magazine based in Singapore. Since 2018, she also runs a literary consultancy called Keemiya Creatives where she works with authors and publishing houses in different capacities. The services include editing, ghost-writing, publishing consulting, beta-reading, book marketing, and author branding. In 2023, she launched her podcast on book marketing called the Bookbot Theory along with a book marketing company called the Bookbots India. Bookbots India provides book marketing services to authors across South Asia. Her aim with both her initiatives is to make publishing and book marketing transparent and accessible.

Frontlist: As someone deeply immersed in the literary world, how do you perceive the role of literature in shaping society's understanding of complex issues such as identity, culture, and social justice?

Namrata: I believe literature plays a pivotal role in shaping society's understanding of complex issues such as identity, culture, and social justice. Through storytelling, literature has the power to illuminate diverse perspectives, challenge ingrained biases, and foster empathy and understanding among individuals from different backgrounds.

Literature serves as a mirror reflecting the complexities of human experiences, including the nuances of identity and cultural heritage. By exploring characters' struggles, triumphs, and conflicts, literature allows readers to empathize with diverse voices and gain insights into the lived realities of marginalized communities. Moreover, literature has the capacity to spark conversations and ignite social change. Authors often use their craft to address pressing social issues, advocating for equality, justice, and human rights. By engaging with thought-provoking narratives, readers are encouraged to critically examine societal norms and question prevailing power structures.

It serves as a bridge between past and present, preserving cultural heritage and amplifying voices that have been historically silenced. Through the retelling of untold stories and the celebration of diverse cultures, literature celebrates the richness of human diversity and fosters a sense of inclusivity and belonging. It is also as a catalyst for dialogue, empathy, and social transformation. By amplifying marginalized voices, challenging dominant narratives, and advocating for justice and equity, literature has the power to shape society's collective consciousness and inspire positive change.

Frontlist: With your experience in both editing and writing, how do you balance the roles of creator and critic? How does your perspective as an author influence your approach to editing, and vice versa?

Namrata: As an author and editor, I navigate the roles of creator and critic with a delicate balance, drawing on my experiences in both domains to inform my approach. My perspective as an author influences my editing process, as I understand firsthand the creative challenges and vulnerabilities that accompany the writing journey. When editing, I strive to maintain empathy and respect for the author's voice and vision while providing constructive feedback to enhance clarity, coherence, and impact.

Conversely, my role as a critic sharpens my skills as an author, enabling me to critically evaluate my own work with a discerning eye. By applying the same standards of clarity, consistency, and authenticity to my writing as I do to others', I can refine my prose, strengthen my arguments, and elevate the overall quality of my work.

Ultimately, the symbiotic relationship between writing and editing allows me to approach both endeavors with humility, curiosity, and a commitment to continuous improvement. Whether creating or critiquing content, my goal remains the same: to communicate effectively, connect with readers on a deeper level, and contribute meaningfully to the literary landscape.

Frontlist: What importance do you place on copyright protection in the publishing industry, and how do you advise authors to safeguard their intellectual property?

Namrata: As someone deeply entrenched in the publishing industry, I place immense importance on copyright protection as a fundamental pillar of intellectual property rights. Copyright not only safeguards the creative works of authors but also incentivizes innovation and ensures that creators are fairly compensated for their contributions.

For authors, safeguarding their intellectual property begins with understanding their rights under copyright law and taking proactive steps to protect their work. While it is not mandatory for an author to register their work under the copyright law, they still have legal rights over their creations from the moment they are fixed in a tangible form. Before computers and typewriters, writers used to handwrite their stories. In those days it was advised to send your manuscript to your own address via a registered post to claim ownership. Likewise in today’s times, mailing yourself the manuscript is an alternative for authors. It can provide additional evidence of ownership and facilitate legal proceedings in case of infringement.

Additionally, authors should include copyright notices on their published works to assert their rights and deter unauthorized use. In an increasingly digital landscape, authors must also be vigilant against online piracy and unauthorized reproduction of their work. This may involve implementing digital rights management (DRM) technologies, monitoring online platforms for infringing content, and taking swift legal action against copyright violations.

Furthermore, authors should consider entering into licensing agreements with publishers or distributors to clearly delineate the terms of use for their work and ensure proper compensation. By understanding their rights, leveraging legal protections, and exercising diligence in monitoring and enforcement, authors can effectively safeguard their intellectual property in the publishing industry.

Frontlist: As an advocate for transparency in publishing and book marketing, what steps do you believe need to be taken to create a more equitable and accessible publishing industry, particularly for emerging authors and marginalized voices?

Namrata: As an advocate for transparency in publishing and book marketing, I believe that creating a more equitable and accessible publishing industry requires concerted efforts from various stakeholders. Here are some steps that I believe need to be taken:

1. Diverse Representation: Publishers and literary agents should actively seek out and amplify voices from underrepresented communities, including authors from marginalized backgrounds, LGBTQ+ individuals, people with disabilities, and ethnic minorities. This can be achieved through targeted outreach, mentorship programs, and inclusive editorial practices.

2. Transparent Submission Processes: Publishers and literary agents should establish clear and transparent submission guidelines, ensuring that aspiring authors understand the submission process and know what to expect. This includes providing feedback on rejected manuscripts and offering resources for professional development.

3. Fair Contracts and Royalties: Publishers should offer fair and equitable contracts to authors, ensuring that they receive appropriate compensation for their work. This includes transparent royalty structures, timely payments, and provisions for rights reversion. Authors should also have access to legal resources and advocacy organizations to help them navigate contract negotiations.

4. Accessibility in Publishing: Publishers should prioritize accessibility in both print and digital formats, making books available in accessible formats such as audiobooks, large print editions, and e-books compatible with screen readers. This ensures that readers with disabilities have equal access to literary works.

5. Community Building and Support: The publishing industry should foster a supportive and inclusive community for emerging authors and marginalized voices, providing networking opportunities, mentorship programs, and professional development resources. This can help aspiring authors navigate the complexities of the publishing industry and build meaningful connections within the literary community.

By implementing these measures, we can work towards creating a more equitable and accessible publishing industry that empowers emerging authors and amplifies marginalized voices. Transparency, diversity, and inclusivity are essential principles that should guide our efforts to make literature truly reflective of the rich tapestry of human experience.

Frontlist: Mental health is a prevalent concern in the creative industry. How do you navigate the pressures and challenges of the literary world while prioritizing your own mental well-being? Do you have any strategies or practices that you find particularly helpful?

Namrata: Navigating the pressures and challenges of the literary world while prioritizing mental well-being is indeed crucial, especially considering the inherent vulnerability and emotional investment that comes with creative endeavors.

A few reminders that have helped me sail through are:

Not to take anything personally.
The reason I chose this industry is my love for the written word and belief in the power of storytelling. That reason should be my guiding compass for everything that I do.

Over the years, I've found several strategies and practices helpful in maintaining my mental health:

1. Boundaries: Setting clear boundaries between work and personal life is essential. I allocate specific time for writing, editing, and other professional tasks, but I also prioritize leisure activities, self-care, and spending time with loved ones.

2. Self-compassion: Practicing self-compassion involves being kind to oneself, especially during periods of self-doubt or creative blocks. I remind myself that setbacks and challenges are a natural part of the creative process and that it's okay to take breaks and seek support when needed.

3. Mindfulness and Stress Management: Incorporating mindfulness practices such as deep breathing exercises into my daily routine helps me manage stress and stay grounded. Journaling, pursuing creative outlets through other forms like dance, music etc, These practices promote relaxation, focus, and emotional resilience, allowing me to navigate the ups and downs of the literary world with greater ease.

4. Connection and Support: Cultivating a supportive network of fellow writers, editors, and industry professionals is invaluable. I seek out opportunities for collaboration, feedback, and mentorship, fostering meaningful connections that provide both professional and emotional support.

5. Professional Development and Growth: Engaging in continuous learning and skill development not only enhances my professional expertise but also boosts my confidence and sense of fulfillment. I attend workshops, conferences, and literary events, seeking inspiration and new perspectives to fuel my creative endeavors.

Ultimately, prioritizing mental well-being in the literary world requires self-awareness, self-care, and a willingness to seek support when needed. I strive to navigate the challenges of the creative industry while nurturing my mental health and overall well-being by practicing mindfulness every single day.

Frontlist: In your opinion, what are some of the most pressing issues facing writers and authors today, and how can the literary community come together to address them?

Namrata: In my view, several pressing issues confront writers and authors today, necessitating collective action within the literary community to address them effectively. Some of these challenges include:

1. Financial Insecurity: Many writers struggle with financial instability due to low advances, unpredictable royalties, and the increasing dominance of corporate publishing conglomerates. The literary community can advocate for fairer compensation structures, support initiatives like author cooperatives and patronage platforms, and explore alternative revenue streams such as crowdfunding and self-publishing.

2. Lack of Diversity and Inclusion: Despite efforts to promote diversity and inclusion in literature, marginalized voices continue to be underrepresented in mainstream publishing. The literary community must prioritize amplifying diverse voices, challenging systemic biases in publishing, and fostering inclusive spaces for writers from all backgrounds.

3. Access to Resources and Opportunities: Emerging writers often face barriers to accessing essential resources such as mentorship, professional development programs, and publishing opportunities. The literary community can play a crucial role in bridging these gaps by providing mentorship and networking opportunities, advocating for equitable access to writing residencies and fellowships, and supporting initiatives that provide financial assistance to emerging writers.

4. Mental Health and Well-being: The creative process can be emotionally taxing, and many writers grapple with mental health challenges such as anxiety, depression, and burnout. The literary community should prioritize mental health awareness and destigmatize conversations about mental illness. Supporting writers' well-being through peer support networks, access to mental health resources, and promoting work-life balance is essential.

5. Censorship and Freedom of Expression: Writers face censorship and threats to freedom of expression in various parts of the world, limiting their ability to explore controversial topics and challenge prevailing norms. The literary community must defend freedom of speech and advocate for the protection of writers' rights, including the right to express dissenting opinions without fear of reprisal.

6. Strong laws for plagiarism: In India, the absence of robust plagiarism laws poses a significant challenge for authors and writers today. Without stringent legal protection, creators are vulnerable to having their original works copied or appropriated without consequence. This not only undermines the rights and livelihoods of authors but also erodes trust in the integrity of the publishing industry.

The rate at which the literary landscape is evolving in our country, the need for comprehensive plagiarism legislation becomes increasingly urgent to safeguard the rights and creativity of India's writers.

By addressing these pressing issues collectively, the literary community can foster a more inclusive, equitable, and supportive environment for writers and authors worldwide. Collaboration, advocacy, and solidarity are essential in effecting meaningful change and ensuring that literature continues to thrive as a powerful force for social, cultural, and political transformation.

Frontlist: As a reviewer for various publications, you engage with a wide range of literary works. What criteria do you use to evaluate books, and how do you approach reviewing works that challenge conventional literary norms or genres?

Namrata: I started reading since the age of four and have been reviewing for 14 years now. There is a certain joy that I still feel every time I sit down to write a review and it is this joy that keeps pushing me to look for exciting and diverse books to read.

I approach book reviews with a multifaceted lens, considering various aspects of a literary work to provide a comprehensive evaluation. Primarily, I assess the book's thematic depth and narrative coherence, examining how effectively the author communicates their ideas and engages with the reader. Additionally, I scrutinize the character development, plot intricacies, and writing style, aiming to gauge the overall impact and resonance of the storytelling.

When encountering books that challenge conventional literary norms or genres, I embrace the opportunity to explore innovative perspectives and unconventional storytelling techniques. Rather than adhering strictly to traditional criteria, I adapt my review approach to appreciate the unique qualities and artistic merits of such works. This involves acknowledging the author's creative risks, assessing the effectiveness of experimental elements, and evaluating how successfully the book subverts or redefines genre expectations.

Frontlist: As someone deeply involved in the literary community, what message do you have for all the writers and audiences out there as World Book & Copyright Day approaches?

Namrata: As World Book & Copyright Day approaches, I'd like to convey a message of appreciation and encouragement to all writers and readers within the literary community.

For writers, I urge you to continue embracing your creativity and passion for storytelling, as your unique voices and perspectives enrich the literary landscape and inspire readers around the world. Remember that your stories have the power to educate, empower, and spark meaningful conversations that transcend borders and cultures.

To audiences and readers, I encourage you to celebrate the joy of reading and the transformative power of books. Explore diverse genres, voices, and narratives, allowing yourself to be transported to new worlds and gain fresh insights into the human experience. Remember that every book is a doorway to empathy, understanding, and personal growth.

Furthermore, as we celebrate the significance of books and literature, it's crucial to address one of the biggest threats facing the publishing industry: plagiarism. It's imperative for authors, readers, and the entire literary community to come together in staunch opposition to plagiarism. By standing united against plagiarism, we uphold the principles of integrity, respect, and fairness that are essential to the literary world.

Say no to plagiarized books and photocopies of your favorite reads. Support original content and uphold the integrity of the literary world. Together, let's champion creativity, respect authors' rights, and preserve the magic of storytelling for generations to come.

As we commemorate World Book & Copyright Day, let us reaffirm our commitment to upholding the value of literature, promoting literacy, and safeguarding the rights of authors and creators.

Your background is a fascinating blend of entrepreneurship, investing, and now authorship. Can you share how these experiences have shaped the concepts and advice found in "The New Me"? Did challenges or successes in these fields motivate you to explore health and lifestyle transformation?

Many people feel overwhelmed when considering lifestyle changes. "The New Me" seems to offer a practical approach. Can you elaborate on strategies your book offers to help readers take that crucial first step towards a healthier life?

One of the core principles in your book is the power of small, incremental changes. Can you describe a few specific examples of these small changes and how they can lead to significant improvements in overall health and well-being over time?

Exercise can be a major hurdle for many. In contrast to traditional fitness approaches, how does "The New Me" guide readers to incorporate physical activity into their daily routines in a realistic and sustainable way?

The link between physical activity and mental well-being is increasingly recognized. "The New Me" emphasizes this connection. Can you elaborate on how engaging in physical activities contributes to positive mental benefits?

Maintaining consistency can be challenging when it comes to lifestyle changes. How does "The New Me" address this common problem? Does the book offer strategies to overcome boredom or busy schedules that might tempt readers to abandon their newfound healthy habits?