Penguin Random House has launched an imprint for publishing in Indian languages

Discover diverse Indian language novels & translated works on Penguin Swadesh, PRHI's new imprint. Explore vibrant literature by renowned & debut authors.

on Aug 16, 2023

Penguin Random House has launched an imprint for publishing in Indian languages | Frontlist

Penguin Random House India (PRHI) announced the launch of 'Penguin Swadesh,' a new label dedicated to publishing novels in several Indian languages, on Monday.
The imprint will explore literature in many Indian languages while also making English language novels more broadly available through translations. According to a press release, "it boasts a diverse and vibrant list of originals and translations written by renowned authors and debut writers."

"Penguin Swadesh is a powerful symbol of our commitment to Indian languages." We bring in the best of both World and Indian literature with this imprint, closing the gaps between states and civilizations. "We are very excited about bringing voices to the forefront that have previously been confined to their geographies," said Vaishali Mathur, publisher of PRHI's 'The Indian Languages Publishing' (ILP) division.

With a focus on Hindi and Marathi, the imprint aims to introduce 50 new titles per year and has amassed a collection of over 450 titles in a variety of genres, including literary fiction, non-fiction, popular fiction, self-help and mind-body-spirit, business books, and children's literature.

Among the authors who have contributed to the publishing division are Munshi Premchand, Amrita Pritam, Acharya Chatursen Shastri, Krish Chander, Gurudutt, Dutt Bharti, Narendra Kohli, Mulk Raj Anand, and Surendra Mohan Pathak.

"We add this imprint with great confidence in order to enrich our readers' reading experiences and build an inspiring catalogue that will be a testament to our country's diverse cultural and literary background," said Nandan Jha, PRHI's executive vice-president (product, sales, and business development).