Game of Votes Book Launched

Game of Votes Book Launched
on Nov 21, 2019

Jamia Millia Islamia Professor Farhat Basir Khan has launched his book, “Game of Votes: Visual Media Politics and Elections in the Digital Era”. The book is released by the honorable governor of Kerala, Arif Mohammed Khan at a function held at the Constitution Club of India, New Delhi. The book is published by ‘SAGE Publications India’. In this digital era, we need to understand the media politics and elections digitally! This book is for readers who are keen to understand the ongoing digital dynamics of elections and media politics. The book was unveiled in the presence of Prof. Najma Akhtar (VC, Jamia Milia Islamia), A. Surya Prakash (Chairman, Prasar Bharati), Dr. Anurag Batra (Chairman & Editor-in-Chief, Business World & Exchange4Media), Prof. Biswajit Das (Director, Centre for Media & Governance, JMI). Speaking on the occasion Arif Mohammed Khan said, My heartiest congratulations to the author for this very contextual book, a book truly needed in the present times. The Game of Votes is an important primer on Indian politics and elections, and I echo what our former President Pranab Mukherjee has said about the book. I feel it is a must-read for all those who are interested in Indian politics, elections and how the importance of media cannot be underestimated. He was especially delighted that the book underscores the importance of both a free press and a vibrant democracy, which is the only system that can bring about equitable development. Prof. Najma Akhtar remarked, Prof Khan's book, The Game of Votes, is extremely significant and I'm enthused that Jamia Millia Islamia is taking leadership in scientific research and producing great content, and also leading in meaningful work on interdisciplinary studies. The book pushes the boundaries of research, builds on actual knowledge and enhances the quality of the discipline by creating meaningful work which will remain useful not just for politicians, but also for practitioners, academicians, students, and Indophiles. Author Farhat Basir Khan said, It's a great day to be launching this book as the Press Council of India was established today in 1966. I wrote this book as today both elections and democracy are no longer merely a representative, they have become truly participatory. I have penned the book because election strategies and political campaigns have become very complex, political parties have evolved beyond imagination. I would call it a book for Indian masses as it unravels how the two main political parties in India made their strategies, contested elections, the thought behind slogans, their campaign expenditure, use of social media platforms, the charisma of their leaders and the reaction of the electorate.